E-mail marketing ("permission marketing") represents a huge viral marketing opportunity.

E-mail is a push technology providing a marketer with proactive marketing opportunities. Highly targeted audiences, lower production and distribution costs, and dramatically improved response rates contribute to e-mail marketing's outstanding return on investment.

Advantages of e-mail marketing over traditional forms of direct marketing include:

• Highly targeted audience.
• Lower cost.
• Fast and efficient.
• Easy to test, track and evaluate.
• Easy to coordinate with other campaigns and events.
• Can embed a call to action right in the message.
• Higher response rates.

Your e-mail campaign represents your company and your brand.  The goals of an e-mail marketing campaign should include:

• Conserving contacts.
• Establishing reputation or brand.
• Promoting company and products or services.
• Selling advertising.

We believe your aim should be to coordinate your e-mail campaigns with your on and offline business. Using your e-mail campaign as the "front door " to your business, we entice your audience to contact you via offline channels or through your Web site -- all without the use of "spam."

We have experience writing, tracking, and administering outbound e-mail campaigns to enhance customer relationships and branding and to provide promotional support for new products, programs, or events. We firmly believe in using opt-in techniques and avoiding spam at all costs.